“This is a fantastic tool - I'm in and out of it all day long! One
of the best applications I've used in ages; its really useful, and really
user-friendly!”
Account Manager - Miller Brands
“Brand View has become an integral part of our reporting suite and enabled us to really get under the skin of promotions in our sector. The reports are really user-friendly and deliver real-time insight which is an invaluable advantage when competing in such a fast paced environment.”
Category Development Executive - Bacardi Brown-Forman
“Brand View gives us the vital information we need in order to really understand price and promotionally driven trends - in an easy to use, intuitive tool. The daily alerts help us and our customers keep fully informed with changes in the market place as and when they happen. I've already found Brand View to be an invaluable tool”
Asda Retail Team - Heinz
“For me, it’s great to see Brand View pro-actively reporting on the key movements
in-market. Real-time price and promotions, a user–friendly platform combined with instant analysis of retailer and competitor activity adds value to our business.”
Olly Abotorabi, Market Insight Manager - Tangerine Confectionery
“After just one year of launch in Unilever Brand View has become an integral tool alongside other valued data sets for our Marketing and Sales teams to understand price & promotions. The dynamic nature of its daily alerts and user friendly software is particularly valuable because it enables people to stay abreast of the latest price and promotions dynamics as they happen in the market.”
Senior Insight Manager - Unilever
“Brand View is extremely easy to use, with a great pictorial visualisation of price change in the market. The ease of being able to create and schedule reports has been especially valuable for us - it saves our team a great deal of time. Brand View offers so much more than a simple web scraping service!”
Sue Jones-Smithson, Category Marketing Manager - Dailycer UK
“In it's first month of deployment Brand View has been invaluable in supplier negotiations. Brand View gives Nisa complete visibility of competitor promotional activity and allows our buyer's to carry out instant, at-desktop analysis - ultimately allowing Nisa to deliver even greater value to our Retailers and Customers. We see Brand View as an integral tool in implementing and managing our value strategy going forward.”
Data Projects Manager - Nisa
“Brand View delivers critical, timely and accurate pricing and promotional data to our business that provides real market insight and aids our decision making.”
Sales Team - Heineken UK
“We've been using the service for over a year now - uniquely tailored to our needs and unique to us, we find it invaluable in helping us gain a lead over our competition. The Brand View team are always on hand for any questions and are keen to ensure we're happy - we wouldn't hesitate in recommending.”
Andrew Gwynn, Research Analyst - Bank of America, Merrill Lynch
“We love the Brand View Price & Promotion Alert. The whole team gets the weekly update so we are in touch with changes to our products and our competitors in our account. It means we can provide more accurate month-end forecasts.”
Elisabeth Gubb, Category Manager - GlaxoSmithKline
“At Diageo we use Brand View to keep our Sales and Marketing teams informed of promotional activity in the marketplace. The key benefits of using Brand View for us are: better informed Sales and Marketing teams through use of the daily updates; ‘no surprises’ for our Customer teams who are able to see where competitor brand and other retailer activities break each day; access to an historical record of activity and price to correlate with our sales trends, allowing us to more accurately assess sales impacts and better inform our future planning.”
Peter Williams, Senior Business Intelligence Manager - Diageo
“The guys at BrandView.co.uk are great. They've developed some very clever software, and they're applying it intelligently to provide the market - and The Grocer - with real-time insight into prices and promotions. They've also bent over backwards to help with the specific and bespoke demands of producing The Grocer 33, a complex weekly mystery shopping service that requires manual and virtual collections, combined with input from our own third-party mystery shoppers, to assess the major multiples on price, service, availability and - coming soon - quality.”
Adam Leyland, Editor - The Grocer
“BrandView is a useful addition to our knowledge base. It has a wide variety of uses for us and its strength is its speed of response to changes in the marketplace and accessibility.”
Martin Baptie, Category Strategy Manager - Warburtons Ltd
email. sales@brandview.co.uk
tel. (UK) 0844 357 9970
tel. (USA) 1-800-968-1876
tel. (AUS) +61-280 155 042
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