Pricing History

Pricing History enables you to identify pricing trends in categories, brands, retailers, attributes or individual SKUs and understand how the actual price on the shelf has changed over time and why.

Ascertain trends

Brand View charts pricing trends over time enabling you to see how prices vary within categories or across retailers, brands and attributes.

These charts make it easy to identify exactly what has driven price changes in the market, such as one brand putting through price increases or the effect of increased raw material costs.

View changes at a micro level

Brand View not only compares the latest prices of your brands and their competitors but also gives a view of price change by SKU.

Promotions and changes in price are highlighted clearly on the table helping you to identify exactly why prices have changed.

Vary how you see the detail

Brand View allows you to see pricing from the manufacturer's, retailer's and customer's point of view.

Look at base price, average price, promoted prices or view prices based on shelf price, volume price (e.g. cost per litre), or attribute pricing (e.g. cost per wash).

Brand View even enables you to benchmark prices comparing one brand or one retailer against another.