Insights

Brand View Index measures the shelf price of over 35,000 FMCG products over the last three and a half years in Tesco, Asda, Sainsbury's and Waitrose. The analysis includes all items that have been stocked since July 2008 and which remain in stock today, to ensure an accurate measure of inflation.

Brand View Index - Jan 2012
 
Download the Brand View Index for January 2012
 
 
 

Price trends going into 2012


 As we enter 2012, the core index sits at 109% - up 4.3% on the previous year. Prices had been dropping steadily since the beginning of September 2011, driven largely by the price war campaigns of Asda, Sainsbury's and Tesco, and promotions in the run up to Christmas. Having reached their lowest point by 1st December, prices had already started to rise before the end of 2011. Split by retailer, the index reveals that this recent upward movement has been driven by Asda. The only retailer to have seen a noticeable increase in prices, Asda's prices have risen by 1.6 index points in the last month, whilst prices for Tesco and Sainsbury's have continuedto fall up to the New Year. Whilst having the highest retailer index at 110% Waitrose's prices have remained the most constant, sitting within 1 index point since July 2011.

 

Category overview


 This quarter, prices have risen across most categories with the exceptions being Health & Beauty and Beers, Wines and Spirits. Frozen has increased at the steepest rate, rising more than 2 index points in two months. As expected, the BWS market dropped considerably from September as a result of the seasonal sales. Health & Beauty continues to perform in contrast to the rest of the market; rising into September when the majority of the market had started to drop and now decreasing to remain at the lowest index point, when overall prices are on the rise.

 

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Call Brand View on 0844 357 9970 for a detailed breakdown of the index for your category. If you're new to Brand View, then register for your 14-day free evaluation of the service and receive the latest Brand View Index direct to your email as soon as its released.