After the seasonal reduction in the index at Christmas, the Brand View Index rose sharply in February and is now up to its highest ever point at 112.2. Tesco, Sainsbury’s and Waitrose all have an index within 1.5% of each other, at an average of 113.1. Asda still have the lowest index of all the retailers, at 108.5.
As we enter 2012, the core index sits at 109% - up 4.3% on the previous year. Prices had been dropping steadily since the beginning of September 2011, driven largely by the price war campaigns of Asda, Sainsbury's and Tesco, and promotions in the run up to Christmas.
Prices are down 0.5 index points on the prior month, dropping for the first time since May 2011. Splitting the index by retailer shows that Tesco has been the key driver behind this price decrease.
Price trends for the overall rate of inflation across all products, whilst Chart 2 breaks this down by BWS, Homecare, Health & Beauty, Frozen, Chilled and Ambient categories.
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